We started at the end of 2019, and we were going to go with a certain co. How has the pandemic affected your business? But I think that if anything Covid-19 made that a nonissue. The flip side to that is some people may think you’re sacrificing your social life because running a business is a full-time commitment. What are the advantages to starting a business in your 20s? I invested a substantial portion of my own life savings, and once we got a proof of concept, we raised a little bit of money from friends and family and some angel investors. I come from the drink world, and I thought with $20,000, we can probably get this through proof of concept and then raise money from there. We saw an opportunity to do something different, and it was my partner Jeremy Kim’s idea to focus on Asian-inspired flavors: lychee, mandarin, Asian pear and yuzu. We saw everyone trying to jump into the hard seltzer space, and they were all doing the same flavors - grapefruit, black cherry, mango and lime - in the same skinny cans. What’s special about the drink industry … is that there’s this emotional attachment people have to beverages and experience around it. In high school and college, I was throwing different events and charging for tickets. Ever since then I’ve become-at least among my friends-pretty synonymous with White Claw.I was always doing entrepreneurial things. Have you ever tried it before? Yeah, I had them for the first time in San Diego last fall. We have our first practice of the season tonight, so I wanted to kick it off with White Claws with the whole squad after practice. Whyyyyy? I play professional ultimate frisbee with the Toronto Rush. I’ve heard a lot about this seltzer phenomenon and I wanna see what it’s all about. ![]() Whyyyyy? Just to see what the big buzz is about. Have you tried it before? Oh yeah, I discovered it in California, and now every single time I go to the States I bring at least a case back.Ģ8-year-old sales rep (for a competing beverage company) Whyyyyy? It’s going to sell out and I need at least a case or two to take home. I find White Claw has a lot of flavour for only being 100 calories per can. Have you tried it before? Of course, it’s the best thing. You never know, they might only have had two cases! I was going for breakfast with friends first and we saw there was a lineup, so we figured we’d better get in line. Whyyyyy? I wasn’t intending on lining up, I was just planning to get here at 9 a.m. Have you tried it before? No, and I don’t know what it’s all about. Whyyyyy? My friends and I just decided last night to come line up. we get it, so it’s a nice treat that it’s finally here. Whyyyyy? Melissa: We want to get some before it sells out-we’re running low. The bubbles are so different than any other vodka soda drink, and the black cherry flavour actually tastes natural. So I guess you’ve had it before? Oh yeah, huge fan. ![]() Whyyyyy? For the hype! I’m a huge White Claw fan and everyone knows it, so I gotta keep up with the rep. Have you tried it before? Yes, I’ve had it before and it’s definitely worth the hype. Whyyyyy? I have a formal tonight, so I’m pretty excited to bust out a couple of these bad boys. Every time I go to the States, I bring as many back as we can. Whyyyyy? I guess it’ll be cool having friends over today and being the first to get it, and we live right next door, so it’s very convenient. It went on sale at the Front and Spadina location one day earlier than everywhere else, prompting die-hard fans and the curious to line up on a freezing cold morning for their chance to score a case (or three). White Claw-the low-cal hard seltzer with a cult following-is now available at all LCBO stores. ![]() The drink that launched a million memes ( and one hilarious tattoo) is finally in Canada.
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